Netmarble F & C incorporated a subsidiary of 'Next Player', a data commerce company

Netmarble (CEO Kwon Young -sik, Do Ki -wook) announced on the 9th that Netmarble F & C (CEO Seo Woo -won) will buy a stake in Next Player (CEO Park Sun -tae) as a comprehensive stock exchange method.

Next Player is a data commerce company founded in 2013, providing product planning, marketing, and analysis for distribution trends based on more than 2,000 campaigns and accumulated 2 million customer data. NEXT Player currently operates various brands such as inner beauty, diet health functional food, general food, cosmetics, and companion supplies for customers in their 20s and 30s.

With the joining Next Player, Netmarble F & C has expanded its commerce area to its blockchain ecosystem 'cube'.

'Cube' aims to be a metanomic infrastructure that encompasses games, content (webtoons and web novels), commerce, digital human, cryptocurrency, wallet service, etc. The game lineup and major investors have been released.

Netmarble F & C will offer customized content to users in the cube and seek a variety of ways to link with the coin economy.

Netmarble F & C CEO said, "We will showcase differentiated competitiveness by establishing a commerce environment suitable for the blockchain ecosystem and planning products based on big data."